Yahoo! Australia and Channel Seven seemed to have teamed up to create Yahoo! 7. To me that sounds like an Enid Blyton-esque series about a bunch of seven young hooligans who like drinking Bundy on the gold coast. I wonder when this happened? I only left Australia in November! Of course it makes sense for Channel Seven to hook up with Yahoo! to compete with Nine MSN.
What’s next — Ten Google? I seriously doubt that, but surely Channel Ten will follow suit soon. The Big Brother site is currently hosted by 3, perhaps Ten plans to focus more on the mobile market rather than the broader web market? Considering that Big Brother was previously partnered with iPrimus, the shift in sponsor could well indicate this strategy.