When more is actually less

Friday, September 28th, 2012 at 8:46 am

Lovefilm is a great service. I get plenty of value from it, and I easily watch hours of movies and TV shows on it each week both on my laptop and Playstation 3 (and possibly on mobile — if only they had a mobile streaming service)

Going back to TV specifically, I’ve been slowly making my way through countless hours of Lost on Lovefilm.

I’m in the final stretch now: only a few episodes left of the last season. But at the end of each episode, something happens that just drives me crazy. I see this come up on my screen:

The helpful ‘More like this’ screen suggests Justice with Nicholas Cage and a show called Spartacus: Gods of the Arena. Now I could easily question how relevant these suggestions are to Lost, but what really irks me is…

Why the hell isn’t there a link to the next episode of Lost?

In fact, there is no link anywhere on the entire page to the next episode. There are similar recommendation links on the page that link to random episodes I’ve already seen, but nowhere with a direct link to the next episode. Which would be the most relevant piece of content that could be suggested to me.

You can’t even hack the URL:
(…unless you know the name of the next episode and some mystical six digital ID)

Basically, I’ve got to hit the back button and remember what episode I just watched and click on the next episode under it.

Ultimately, watching TV series like this is infuriating. ‘More like this’ is actually ‘Less like this’.

Please Lovefilm, for Hurley’s sake — just add a link to the next episode in!

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