It’s been almost a week now since the inaugural UX Scotland up in sunny Edinburgh. Here’s my round-up of what I saw and what themes came up during the two days of talks and discussions.
Overall I think the most interesting theme I took from the conference was that of context. A lot of this started on day one after a goldfish discussion on the future of broadcasting and was cemented by Giles Colborne’s keynote on day two which looked exactly at context and what it means for user experience.
Context is a great challenge for user experience designers: getting the context right for a user is a wonderful experience. But getting context wrong and it the experience is awful. Getting context right is the real challenge.
After a quick intro from the organisers (Software Acumen) Jeff Gothelf kicked off the talks with the first keynote: “Better Product Definition with Lean UX & Design Thinking“. This was a great reminder of how products can (and will) fail if you simply make assumptions about your users. The demise of Plancast is a stark reminder of how not really considering your users can lead to disaster.
I was lucky enough to be talking next: my debut presentation of Play & Engage: Practical Ways to Gamify Your Content. (There’s also a fairly comprehensive blog post of my key points available too). Unfortunately on at the same time was Graham Odds talking about data visualisation, which I really wanted to see — you should check out his slides if only to admire some masterful and beautiful CSS3.
Next up: Martin Belam took a look at “Designing ‘The Bottom Half of the Internet“. He took us through the love-it-or-hate-it world of comments and demonstrated some truly staggering douchebaggery in the form of comments left on Holly Brockwell’s blog after her open letter to Hyundai regarding their awful ‘suicide ad’. A key lesson for anyone involved in moderation: comment often. It seems most commenters are not unlike five year old children (are you really surprised?) and some grown up presence seems to help them behave.
Then I sat in for a double-feature of internationalisation and user experience: Chui-Chui Tan gave us some great insight into how different cultures use technology with Your Mobile Experience Is Not Theirs. Chris Rourke followed this up with Cross Cultural UX Research – Best Practices for International Insights that gave some valuable insight into working internationally (and user testing remotely to boot).
After this was a real highlight: the goldfish discussion on broadcasting in a multi-device world. Rhys Nealon from STV kicked off the discussion with several industry figures — and it soon went from being a panel discussion into a general group discussion which was fantastic. Pretty much everyone attending contributed: it’s amazing how everyone has an opinion on consuming television content.
But the overriding challenge in this multidevice world soon emerged as context. How can Netflix (or any other product) differentiate between me watching Games of Thrones and then my children watching Sesame Street — without a myriad of different logins? How can we balance discovery with curation? Not many answers from this discussion but some very exciting questions.
To end the day Sam Nixon from RBS took us through a look at the future of money and specifically digital money services. How can we make online banking more useful? He provided some great insights into how useless breaking down your ‘monthly’ spend is and instead proposed easier and smarter payment systems (such as Barclay’s Pingit) will be the real future of digital money (along with a few mentions of — of course — Bitcoin).
That’s was the end of day one: time to head over to the Voodoo Rooms for some hard earned drinks (and some very fine curry).
As I’ve already touched on, Giles Colborne added nicely to the context theme with his in-depth talk looking at all facets of context and how it affects user experience.
Following this was an immensely fun and very useful look at “How to Make Your First UX Comic or Storyboard” with Bonny Colville-Hyde. I’ve been sketching here and there for my whole life but this certainly gave me some inspiration to take it much further.
Look! I made a comic!
After another wonderful lunch over looking the Salisbury Crags, Ian Fenn took us through his experience in “Getting UX Done” which had a nice element of humour in amongst practical advice on dealing with all manner of challenges. Immediately after Mike Atherton took a look at “Brand-Driven Design“. A glass of whiskey and some cigar smoke would’ve nicely rounded off his look at advertising from the 60s and how brand is a fundamental part of any experience.
And thus concluded two days of diverse and very interesting look into UX. Fantastic talks, great venue and awesome people really made it worth the trip up (not that I ever need much of an excuse to go to Edinburgh). It’ll be great to see what UX Scotland 2014 has to offer next year.