I got sent a link today from a work colleague to www.vox.com — Six Apart‘s latest offering. The email described the site as MySpace for ‘thinking people’, which I couldn’t help be amused by. I visited Vox, and lo and behold, it looks exactly like that: another promising Web 2.0 social networking site, complete with snazzy pastels and rounded corners.
And that’s where the anxiety kicked in. I felt it coming. Then I heard a voice from within my head: “Oh no, not another site to figure out and keep up with”.