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Looking at some of the horrific photos coming out of New Orleans in the aftermath of Katrina, this photo from the BBC struck me. Why? Not because of the screaming women and the seemingly reticent National Guard, but because of the Burberry bag.

The distinctive brown tartan pattern struck me instantly - shocking me that my first reaction was to recognize a fashion brand out of all the agony in that photo. Well, that’s branding for you.

I’m not American and I’ve never been to New Orleans, so I don’t feel particuarly qualified to comment on the situation there, other than that I hope New Orleans’ agony is soon alleviated.

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This entry was posted on Friday, September 2nd, 2005 at 8:20 pm and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.